Whether it’s a fashion statement or a religious conviction, more and more men today are choosing to keep their beards. I took that path in 2006, when I decided to never shave again! You are certainly wondering why! Well, in my case, it is because I had converted to Islam two years prior to that, in 2004.

I think that you now understand that this was primarily a spiritual decision, much deeper than following the latest trend. Since my conversion, I try as much as possible to follow the noble tradition (Sunnah) of the Prophet Muhammad (peace and blessings be upon him) in my daily life. And of course, you wouldn’t be surprised to know that our beloved prophet “peace be upon him” had a beard!

Some people decide to grow their beards to look like a popular person but for me, it was for different reasons, shortly after I became a Muslim.

And then of course I will not deny that, contrary to prejudices, I find that wearing the beard has many others benefits!

– Bearded men are cool (lol)

– My beard helps me resist to Canadian winters

– It’s much more hygienic (see article here)

– The beard makes men look more masculine

and the list goes on!

So let me tell you a little story about Elegance Beard and how it all began…

As I started growing my beard, gradually some of the hairs began to rebel and go in all directions! So I had two choices to solve this problem:

1) Shave my beard or

2) Find a product that could improve my beard’s appearance.

Shaving my beard was not an option! No way!

It was without hesitation that I made the decision to look for products that could tame the hairs of my beard. In doing some research, I found products that seemed effective but that are filled with chemicals, doubtful and haram ingredients (some cosmetics contain alcohol and animal ingredients: see here).

Subsequent to this short episode, I decided to try and develop a product that was 100% natural and halal to care for my beard.

After several months of tests, it was in September 2015 that Elegance Beard was born to help bearded men like me, who are concerned about using natural products for their beards.

This is why my team and I are working hard to provide you with quality Canadian, natural products!

If you any have questions, please don’t hesitate to contact us!



Elegance Beard